Situationist

Mar 2024

The Situationist Fall/Winter 2024 lookbook presents a precise study in texture and structural tailoring, balancing sharp, avant-garde silhouettes with organic, tactile environments. Creative direction by Irakli Rusadze and photography by Davit Giorgadze frames the collection against an eclectic mix of minimalist studio backdrops, coastal landscapes, and monumental sculpture. The campaign leans into a monochromatic palette punctuated by earthy tones and primary colors, utilizing both soft natural light and direct flash to emphasize the rich finish of leather, fur, and knitwear. Art direction by Davit Giorgadze, with hair styling by Dushan Petrovich and makeup by Thierry Do Nascimento, establishes a cohesive, high-fashion aesthetic across a diverse cast of models, including Salome Potskhverashvili and Serge Rigvava. By juxtaposing tailored blazers and structured coats against weathered outdoor settings, the imagery achieves a raw, documentary-style editorial quality that highlights the collection's versatile approach to modern menswear and womenswear.

Editorial, Vertical

Designer Fashion

Lookbook