Situationist: SITUATIONIST F/W 24 Lookbook

Mar 2024

The Situationist Fall/Winter 2024 lookbook presents a rigorous study in tailoring and material contrast. Creative director Irakli Rusadze and photographer/art director Davit Giorgadze frame the collection through a blend of controlled studio environments and raw, expansive coastal landscapes. The imagery leans into tactile detailing, highlighting oversized silhouettes, structured leathers, and chunky knits that define the season’s aesthetic. Captured with a mix of direct flash and diffused natural light, the series employs an editorial lens to elevate classic menswear and womenswear archetypes. Supporting the visual narrative, hair stylist Dushan Petrovich and makeup artist Thierry Do Nascimento maintain a sharp, minimalist focus that keeps the emphasis on garment construction. The project features models Salome Potskhverashvili and Serge Rigvava, whose compositions frequently incorporate architectural and monumental elements to ground the collection's bold proportions.

Editorial, Vertical

Lookbook