Simkhai

Simkhai · Simkhai Holiday 2025

Simkhai’s Holiday 2025 campaign presents a series of editorial portraits featuring model Awar Odhiang. Captured by photographer Davit Giorgadze, the campaign balances structured studio compositions with candid, raw lifestyle imagery. The aesthetic leans into a minimalist sensibility, alternating between clean backdrops and textured settings to highlight the collection’s intricate tailoring and metallic details. The creative direction, overseen by Jonathan Simkhai, employs a versatile visual palette that spans monochrome grading and cool-toned desaturated shifts. The imagery makes frequent use of Polaroid-style formats and analogue film techniques, grounding the high-fashion editorial work in a tactile, immediate quality. Fashion styling by Camilla Nickerson complements the pieces, while hair by Tamara McNaughton, makeup by Dick Page, and manicures by Mayumi Abuku provide a polished finish throughout the series. Casting was managed by Rachel Chandler.