Simkhai
Simkhai's architectural ready-to-wear and lookbook campaigns across designer fashion
Featured Simkhai projects
This week's top Simkhai projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Simkhai · Simkhai Holiday 2025
Simkhai’s Holiday 2025 campaign presents a series of editorial portraits featuring model Awar Odhiang. Captured by photographer Davit Giorgadze, the campaign balances structured studio compositions with candid, raw lifestyle imagery. The aesthetic leans into a minimalist sensibility, alternating between clean backdrops and textured settings to highlight the collection’s intricate tailoring and metallic details. The creative direction, overseen by Jonathan Simkhai, employs a versatile visual palette that spans monochrome grading and cool-toned desaturated shifts. The imagery makes frequent use of Polaroid-style formats and analogue film techniques, grounding the high-fashion editorial work in a tactile, immediate quality. Fashion styling by Camilla Nickerson complements the pieces, while hair by Tamara McNaughton, makeup by Dick Page, and manicures by Mayumi Abuku provide a polished finish throughout the series. Casting was managed by Rachel Chandler.
Project Simkhai · Simkhai Casts Naomi Watts and Daughter Kai Schreiber
Simkhai presents a portrait-led fashion campaign featuring Naomi Watts and Kai Schreiber. The series highlights the brand’s latest silhouettes through a minimalist lens, captured within a professional studio environment. Photographer Mikael Jansson employs a refined aesthetic, utilising monochrome tones and clean, directional lighting to focus on garment texture and structure. Stylist Camilla Nickerson curates a wardrobe of sharp tailoring and layered silhouettes, ranging from oversized button-downs to embellished midi dresses, presented against a stark white backdrop. The editorial work incorporates clean composition and analogue film techniques to frame the subjects.
Project Simkhai · Simkhai Pre-Fall 2026 Lookbook
The Simkhai Pre-Fall 2026 lookbook serves as a masterclass in contemporary luxury fashion, distilling the brand’s core identity through a series of evocative, clean-lined portraits. Captured by photographer Charlotte Stouvenot, the collection leans into editorial minimalism, utilizing soft light and directional sunlight to accentuate the sculptural tailoring and rich textures of the garments. With fashion styling by Alexandra Carl, the imagery oscillates between ethereal studio compositions and high-contrast urban settings, emphasizing the fluidity of the designs—from sheer, beaded evening wear to robust, structured wool coats. The casting, curated by Rachel Chandler and featuring models Alaina Rae, Gertrud Rose, and Ibra Niakate, brings a composed, neutral intensity to the frame, ensuring that the focus remains firmly on the intricate draping and fabrication of the pieces. The visual narrative is enhanced by the expert hair artistry of Benjamin Muller and the subtle, refined beauty work of Satoko Watanabe, which maintain a polished aesthetic throughout. By balancing vibrant, solid-colored backdrops with the raw geometry of natural shadows, the project creates a sophisticated tension between tradition and modernity. This lookbook does more than merely showcase a season; it effectively frames Simkhai within a wider conversation about essential, high-end design, proving that a thoughtful application of natural light and balanced composition is the most effective way to communicate luxury in a digital-first commercial environment.
Project Simkhai · Simkhai Resort 2027 Lookvbook
The Simkhai Resort 2027 lookbook serves as a masterclass in editorial minimalism, stripping back the noise to focus entirely on the tactile sophistication of the collection. Shot by photographer Jonathan Frantini, the campaign navigates the intersection of luxury fashion and architectural geometry, utilizing both natural light and controlled studio strobe setups to illuminate the intricate textures of the garments. Whether exploring the fluid motion of layered fringe or the sharp, structured lines of suede trench coats, the imagery channels a refined, quiet confidence. Fashion editor and stylist Alex Harrington excels in balancing these tactile details with sleek accessories, while casting director Rachel Chandler curates a diverse ensemble of talent, including models Cai Yuyang and Saar Mansvelt Beck, to embody the collection’s versatile spirit. The aesthetic leans into a sophisticated color palette of soft mint, pale blue, and muted yellow, providing a neutral canvas that allows the technical craftsmanship of the clothing to remain the primary narrative. With beauty direction by hair stylist Tamas Tuzes and makeup artist Dick Page, the portrait work maintains a clean, modern edge that aligns perfectly with the brand's elevated visual language. This lookbook does not merely present a collection; it offers a cohesive lifestyle vision, where the precision of the photography emphasizes the brand’s commitment to texture and deliberate design choices.
Project Simkhai · Seaside in SIMKHAI
Simkhai leans into the intersection of modern luxury and effortless relaxation with the Seaside in Simkhai swimwear campaign. This series of elevated visuals channels a sense of editorial minimalism, placing the focus squarely on the architectural precision of the garments and the raw, tactile quality of the environment. Photographer Max Farago captures the collection through a lens that emphasizes soft, natural light, creating a bright and clean aesthetic that feels both intimate and high-fashion. By highlighting a dark brown swimsuit defined by its striking gold-toned sculptural neckline, the imagery successfully balances the brand’s commitment to intricate design with the laid-back essence of a coastal lifestyle. The production is bolstered by the precise creative contributions of fashion editor and stylist Alex Harrington, who ensures the silhouettes remain the narrative anchor throughout the shoot. Models Iasmin Reis and Kaja Krawczyk anchor the portraiture with a grounded presence, while the nuanced work of hair stylist Dre Demry Sanders and makeup artist Homa Safar ensures the overall aesthetic remains polished yet authentically human. The result is a cohesive swimwear story that feels meticulously composed yet entirely natural, proving that when the right creative vision is matched with sophisticated casting, the result is a timeless, striking portrait of style that resonates well beyond the beach.
Project Simkhai · Simkhai Fall/Winter 2026 Campaign
The Simkhai Fall/Winter 2026 campaign serves as a masterclass in editorial minimalism, stripping away the superfluous to place a laser-like focus on the relationship between high-end tailoring and industrial materiality. Photographed by Mikael Jansson, the campaign channels a cold, high-contrast energy, frequently utilizing studio strobe techniques to amplify the visceral textures of the collection—ranging from sleek, polished leather capes to dense, voluminous feather-covered garments. Under the artistic direction of Malena De La Torre Suarez, the project leans into a raw, utilitarian setting where exposed electrical hardware and industrial gear provide a stark, modernist backdrop to the luxury fashion pieces. The imagery relies on the seasoned presence of talent such as Naomi Watts, alongside Awar Odhiang, Sage Elsesser, and Kai Schreiber, each framed to emphasize the sharp architectural lines of the Simkhai silhouettes. With styling by Camilla Nickerson and set design by Julia Wagner, the aesthetic remains meticulously controlled, balancing the polished elegance of black-tie tailoring with the tactile, organic qualities of tiger-stripe patterns and hair-on-hide finishes. By integrating natural light and high-key portraiture, the collection presents an aesthetic that feels both timely and timeless, documenting the intersection of refined luxury house sensibilities and the grit of a professional photography studio space. This series defines a clear, intentional visual language that champions clean composition and sophisticated, material-driven storytelling.
Project Simkhai · Fall 2023 Ad Campaign
The Simkhai Fall 2023 ad campaign serves as a masterclass in editorial minimalism, stripping away the superfluous to place the focus squarely on the intersection of structure and tactility. By stripping the background to clean, solid palettes—ranging from muted lime greens and pale blues to stark white—the campaign allows the garments to dictate the narrative. Captured by photographer Drew Vickers, the imagery masterfully leans into an analogue aesthetic, utilizing 35mm film techniques and subtle light leaks to ground the high-fashion silhouettes in a sense of nostalgic warmth. The styling, curated by Camilla Nickerson, emphasizes precision; the collection is defined by deliberate contrasts, pairing heavy knit textures and sharp tailoring against the fluid motion of pleated skirts and shimmering, sequined floor-length gowns. Iconic talent Amber Valletta anchors the project, her steady, neutral gaze providing a calm gravity that balances the geometric lines and metallic embellishments of the apparel. The work transcends standard commercial photography, utilizing natural light and soft studio strobe setups to highlight the deliberate materiality of the collection. Through this cinematic approach, the campaign succeeds in articulating the Simkhai brand identity, presenting a vision that feels both contemporary and timelessly curated, where even the most structured black blazers and backless dresses suggest an effortless, lived-in elegance.
Project Simkhai · Simkhai S/S 26 Lookbook
Simkhai leans into a refined, architectural narrative for their S/S 26 lookbook, masterfully blending high-fashion sensibilities with a restrained, monochromatic palette. Captured through the lens of photographer Davit Giorgadze, the campaign exudes a sense of editorial minimalism that allows the tactile quality of the collection to take center stage. Under the creative guidance of art director Malena De La Torre Suarez, the imagery juxtaposes the organic, sculptural lines of the garments against stark, white-walled backdrops and contrasting tufted leather surfaces. The visual storytelling relies on soft, natural light to accentuate the suede textures and fluid cowl necklines worn by models Anna Robinson and Xinyue Guo, while sharp, studio-lit macro shots emphasize the intricate craftsmanship of the brand’s signature accessories. Stylist Camilla Nickerson reinforces this cohesive aesthetic by curating a look that feels both contemporary and timeless, enhanced by clean hair styling from Holli Smith and a neutral makeup palette by Diane Kendal. Every frame, from the lifestyle-oriented portraits to the graphic product close-ups, emphasizes a harmonious balance of form and texture. By avoiding unnecessary distractions, the lookbook successfully positions Simkhai’s latest season as an exercise in precise, intentional design where every fold, heel shape, and iridescent finish serves a deliberate purpose in building the brand’s sophisticated identity.
Project Simkhai · Simkhai Pre-Fall 2026 Lookbook
Simkhai presents its Pre-Fall 2026 collection through a refined lookbook, placing a focus on textural interplay and structured silhouettes. The imagery highlights tailored leather components and intricate appliqué details, captured with a polished, editorial perspective that leans into clean, studio-lit aesthetics. Photographed by Cathy Kasterine, the series features model Selena Forrest in a sequence of sharp, intimate portraits. The lookbook benefits from the work of stylist Camilla Nickerson, who grounds the collection in monochromatic precision. Additional creative contributions include hair by Jimmy Paul and makeup by Frank B, with set design by Sean Thomson and casting by Bert Martirosyan.
Project Simkhai · Fall 25 Lookbook
The Simkhai Fall 25 lookbook presents the season’s collection through a series of editorial portraits. Captured by photographer Davit Giorgadze, the campaign balances structured tailoring and leather-focused silhouettes against a mix of clean studio backdrops and high-rise urban interiors. Stylist Camilla Nickerson defines the collection’s tactile focus, featuring intricate metal-link embellishments and layered knitwear. The production features hair styling by Holli Smith and makeup by Diane Kendal, maintaining a minimalist aesthetic that highlights fabric textures and garment construction.
Project Simkhai · Fall 2025 Runway Editorial
Simkhai presents its Fall 2025 collection through a series of runway editorials that emphasize textile density and structured tailoring. Captured by photographer Max Farago with fashion direction by Camilla Nickerson, the imagery moves between panoramic urban settings and minimalist industrial interiors. The collection centers on high-contrast textures, pairing intricate fringe and knitwear against clean, cool-toned backgrounds. Throughout the series, the styling by Nickerson balances structured leather accessories with layered tailoring, highlighted by hair from Holli Smith and natural makeup by Diane Kendal. Featuring models Limamu Mbaye, Penelope Ternes, and Vivienne Rohner, the project utilizes a mix of natural light and direct flash to maintain a clean aesthetic across the editorial.
Project Simkhai · Simkai Spring 2024
The Simkhai Spring 2024 collection campaign explores sculptural silhouettes and architectural detailing within a designer fashion context. Through the lens of photographer Hedi Stanton, the editorial series transitions from stark, clean studio environments to atmospheric coastal settings. The project features model Lainey Hearn, with creative direction by Jonathan Simkhai and casting by Anita Bitton. The imagery employs a blend of soft natural light and precise studio techniques to highlight the collection's texture, from shimmering sequins to intricate metallic hardware. The campaign leans into a minimalist aesthetic, utilizing natural light and an analogue-inspired film style to capture both the fluid movement of resort-ready pieces and the sharp geometric lines of tailored swimwear.
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