Home
·Projects
·Simkhai
·2025
·Simkhai Holiday 2025

Four polaroid style images showing a black female model wearing a dark blazer and bandeau top on a plain background.

Model Awar Odhiang in a black strapless top against a solid red background for Simkhai Holiday 2025

Model standing next to a classic black car and stone wall in a monochrome fashion editorial for Simkhai.

Model Awar Odhiang seated on a dark fluted sofa in a strapless metallic patterned gown for Simkhai Holiday 2025.

Model Awar Odhiang in a black strapless gown with a crystal neckline against a plain white background for Simkhai.

Four polaroid frames showing model Awar Odhiang in a white dress seated inside a car for Simkhai Holiday 2025

Model Awar Odhiang in a black suit by Simkhai standing against a white seamless backdrop.

Four Polaroid test shots showing a black model wearing a sparkly silver long-sleeve dress against a dark background.

Model Awar Odhiang in a black ribbed knit top against a solid dark red background for Simkhai Holiday 2025

Simkhai Simkhai Holiday 2025 2025

About

Simkhai’s Holiday 2025 campaign presents a series of editorial portraits featuring model Awar Odhiang. Captured by photographer Davit Giorgadze, the campaign balances structured studio compositions with candid, raw lifestyle imagery. The aesthetic leans into a minimalist sensibility, alternating between clean backdrops and textured settings to highlight the collection’s intricate tailoring and metallic details. The creative direction, overseen by Jonathan Simkhai, employs a versatile visual palette that spans monochrome grading and cool-toned desaturated shifts. The imagery makes frequent use of Polaroid-style formats and analogue film techniques, grounding the high-fashion editorial work in a tactile, immediate quality. Fashion styling by Camilla Nickerson complements the pieces, while hair by Tamara McNaughton, makeup by Dick Page, and manicures by Mayumi Abuku provide a polished finish throughout the series. Casting was managed by Rachel Chandler.