Simkhai

Oct 2025

Simkhai’s Holiday 2025 campaign presents a series of editorial portraits featuring model Awar Odhiang. Shot by photographer Davit Giorgadze with fashion styling by Camilla Nickerson, the collection highlights the brand's tailored evening wear and intricate knit silhouettes. The project channels a raw, candid aesthetic, incorporating Polaroid and analogue film techniques. These textures are set against both minimalist studio backdrops and curated outdoor environments, emphasising the sculptural details of the garments through soft, directional lighting. With creative direction from Jonathan Simkhai, the campaign benefits from hair styling by Tamara McNaughton and makeup by Dick Page. Casting was handled by Rachel Chandler, with manicures provided by Mayumi Abuku.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign, Lookbook