Shoreditch Ski Club
Featured Shoreditch Ski Club projects
This week's top Shoreditch Ski Club projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Shoreditch Ski Club · Fall 2025
Shoreditch Ski Club presents the Fall 2025 collection, a designer fashion editorial series that leans into rich outerwear textures and contrasting environments. The visual narrative is led by creative director Wil Beedle, with photography by Amit and fashion styling by Ondine Azoulay. Through a mix of monochrome and warm-toned imagery, the campaign captures the collection’s voluminous silhouettes and tactile shearling pieces. The editorial, featuring model Kim Schell, balances urban grit with high-fashion tailoring. Techniques such as low-key chiaroscuro and analogue film aesthetics are employed to define the series' mood. Hair styling by Tosh and makeup by Thierry Do Nascimento complete the look, reflecting the collection's focus on heavy layering and seasonal textures.
Project Shoreditch Ski Club · AW24
Shoreditch Ski Club presents the AW24 collection through a series of fashion editorials focused on tactile outerwear. The project centers on a selection of heavy shearling, suede aviator, and satin bomber jackets, each captured against minimal studio backgrounds to isolate the garment's form and volume. Photographer Jeffrey Pearson and creative director Wil Beedle utilize varied lighting techniques—from high-key clean aesthetics to moody, low-key chiaroscuro—to define the collection's textural depth. Featuring model Julia Belyakova, the editorial relies on sharp compositions and a monochrome palette to showcase winter layers. Additional production credits include styling by Sasha Kelly, hair by Junya Nakashima, and makeup by Laura Stiassni. The campaign integrates editorial techniques like analogue film aesthetics and natural light to maintain a clean, polished look.
Project Shoreditch Ski Club · Shoreditch Ski Club S/S25
Shoreditch Ski Club S/S25 presents a series of fashion editorials focused on the label's seasonal outerwear collection. Creative director Wil Beedle and photographer Amit lean into a refined aesthetic, utilizing clean backdrops and soft, directional lighting to emphasize the tactile qualities of leather, shearling, and technical puffer fabrics. The imagery draws on an editorial approach, employing a monochrome palette and analogue film textures to highlight the volume and structured details of the garments. The project features grooming by hair stylist Mari Ohashi and makeup artist Mathias van Hooff.
Project Shoreditch Ski Club · Shoreditch Ski Club Fall 24
Shoreditch Ski Club presents its Fall 24 collection through a series of editorial portraits that lean into a clean, minimalist aesthetic. The campaign utilizes a studio-based approach, pairing high-key studio lighting with a neutral color palette to emphasize the sharp tailoring and diverse fabric textures of the outerwear, ranging from cropped wool blazers to voluminous satin bombers and quilted puffers. Creative direction by Wil Beedle brings a modern, focused energy to the lookbook, which features models Anna Schwager and Lottie Aaron. Stylist Danielle Emerson complements the structure of the collection with contemporary layering and accessories, including clear-framed eyewear and casual footwear. Photographer Amit maintains a consistent, soft-lit look across the series, framing the apparel against minimal white backdrops and, in select instances, contrasting architectural surfaces.
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