Shoreditch Ski Club

Aug 2024

Shoreditch Ski Club presents their Fall 24 collection, a studio-focused campaign that highlights contemporary outerwear through a minimalist lens. Captured by photographer Amit, the series centers on structured silhouettes, ranging from oversized blazers to technical puffer jackets, set against clean, high-key studio backdrops. Creative direction by Wil Beedle defines the season's aesthetic, which relies on a precise balance of texture and form. Fashion stylist Danielle Emerson anchors the collection's look with intentional layering, pairing dramatic volumes—such as balloon-sleeved bomber jackets—with sharp, tailored separates and subtle accessories. The imagery utilizes soft, diffused lighting to emphasize the fabric's tactile quality, from satin finishes to wool blends and grid-patterned textiles, maintaining a consistent editorial look throughout the project.

Editorial, Vertical, Clean

Soft Light

Designer Fashion

White Seamless

Lookbook