Shoreditch Ski Club: AW24

Oct 2024

Shoreditch Ski Club presents the AW24 collection through a series of fashion editorials focused on tactile outerwear. The project centers on a selection of heavy shearling, suede aviator, and satin bomber jackets, each captured against minimal studio backgrounds to isolate the garment's form and volume. Photographer Jeffrey Pearson and creative director Wil Beedle utilize varied lighting techniques—from high-key clean aesthetics to moody, low-key chiaroscuro—to define the collection's textural depth. Featuring model Julia Belyakova, the editorial relies on sharp compositions and a monochrome palette to showcase winter layers. Additional production credits include styling by Sasha Kelly, hair by Junya Nakashima, and makeup by Laura Stiassni. The campaign integrates editorial techniques like analogue film aesthetics and natural light to maintain a clean, polished look.

Editorial, Vertical, Clean, Monochrome

Lookbook