Shoreditch Ski Club

Oct 2024

Shoreditch Ski Club’s AW24 fashion editorial campaign highlights the brand’s focus on tactile, voluminous outerwear. Captured by photographer Jeffrey Pearson under the creative direction of Wil Beedle, the series leans into a clean, studio-based aesthetic that prioritizes texture and silhouette. The imagery features model Julia Belyakova styled by Sasha Kelly in a range of heavy shearling, suede, and leather jackets, set against minimalist neutral backdrops. The execution relies on varied lighting techniques, transitioning between high-key monochrome shots and moody, low-key chiaroscuro portraits. Each frame emphasizes the material quality of the garments, from the plushness of the shearling to the structure of satin bomber jackets, with hair by Junya Nakashima and makeup by Laura Stiassni providing a polished finish. The work utilizes editorial techniques to showcase the collection's heavy winter silhouettes.

Editorial, Vertical, Clean, Monochrome

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