Shoreditch Ski Club Shoreditch Ski Club S/S25 2024
About
Shoreditch Ski Club S/S25 presents a series of fashion editorials focused on the label's seasonal outerwear collection. Creative director Wil Beedle and photographer Amit lean into a refined aesthetic, utilizing clean backdrops and soft, directional lighting to emphasize the tactile qualities of leather, shearling, and technical puffer fabrics.
The imagery draws on an editorial approach, employing a monochrome palette and analogue film textures to highlight the volume and structured details of the garments. The project features grooming by hair stylist Mari Ohashi and makeup artist Mathias van Hooff.