Shoreditch Ski Club

Sep 2024

Shoreditch Ski Club S/S25 explores the intersection of technical outerwear and high-fashion editorial portraiture. The campaign features a series of portraits that emphasize the tactile qualities of leather, shearling, and heavy puffer silhouettes through a deliberate monochrome palette. With creative direction by Wil Beedle and photography by Amit, the project utilizes a clean studio aesthetic to highlight material volume and structural details. The execution employs analogue film techniques and natural light, focusing on the interplay between the garments and the subject. Hair styling by Mari Ohashi and makeup by Mathias van Hooff complement the minimal composition, centering the focus on the collection's textural contrast.

Editorial, Vertical, Monochrome, Clean

Analogue / film

White Seamless

Lookbook