Sephora: We Belong to Something Beautiful

Sep 2025

Sephora presents 'We Belong to Something Beautiful,' a commercial campaign focused on personal authenticity and community connection within the cosmetics space. Directed with an editorial sensibility, the live-action film moves through a modern retail environment, capturing intimate interactions and the application of beauty products. The narrative utilizes warm, clean lighting to highlight diverse skin tones and textures against the backdrop of an inclusive retail setting. Produced by Phantasm with creative development from BETC Fullsix and Maison BETC Paris, the project features a cast that includes Lady Gaga alongside a broad ensemble, emphasizing a collective sense of belonging through self-expression.

Vertical, Commercial, Warm, Clean

Retail Store

Advertising Campaign