RSPCA
Featured RSPCA projects
This week's top RSPCA projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
RSPCA · Respect for all kind
RSPCA introduces its 'Respect for all kind' campaign, a brand rebrand that aligns animal welfare messaging with a refreshed visual identity. The project utilizes a mix of live-action technique and motion graphics, transitioning between clips of animals and bold typography slides. Developed in collaboration with AMV BBDO and JAA Media, the commercial project spans multiple platforms to communicate a message of kindness and community support. The execution emphasizes a clean aesthetic, focusing on brand integration across its promotional segments.
RSPCA · Brand Identity
This brand identity project for the RSPCA establishes a visual system defined by bold, high-contrast typography and a signature cobalt blue palette. The work spans various platforms, incorporating motion graphics and static collateral, all while maintaining a consistent graphic execution. The project features clean, minimalist layouts that utilise modern sans-serif typefaces and structured color blocking. By integrating saturated blue textures with 3D render and CGI techniques, the identity achieves a dynamic, institutional look suitable for both digital and print applications. Developed by Visie Admin, the identity incorporates contributions from Studio DRAMA, PARSONS, POST, Studio Freight, Alphabetical, Warriors Studio, Zeus Jones, Vrints-Kolsteren, Caramba Agency, and Regrets Only.
RSPCA · RSPCA heartfelt true story for latest Christmas Campaign
RSPCA presents a holiday-focused commercial centered on a true narrative regarding animal welfare. The campaign features a cinematic approach, utilising moody, desaturated visuals to depict a domestic scene set during the festive season. The spot follows two greyhounds within a sparsely furnished home, captured through live-action techniques. Production for the film was managed by Mrs Baxter, with sound design and music composition provided by West One Music Group.
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