RSPCA
RSPCA heartfelt true story for latest Christmas Campaign
Brand
Date
Nov 2024
Description
The RSPCA’s latest Christmas campaign presents a narrative focused on animal welfare during the holiday season. The commercial centres on a cinematic, live-action story set within a dimly lit interior, where two greyhounds are observed in a quiet, domestic environment. The film utilises moody lighting and a desaturated colour palette to shape its tone, leaning into a restrained visual aesthetic. Production was handled by Mrs Baxter, with original music and sound design provided by West One Music Group.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Charitable Organisations
Color
Navy
Charcoal
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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