RSPCA
Respect for all kind
Brand
ProjectRespect for all kind
Date
Jan 2026
Description
The 'Respect for all kind' campaign for RSPCA marks a comprehensive brand rebrand focused on animal welfare. The initiative spans multiple platforms, blending live-action footage of animals with bold motion graphics and clean typography to highlight a core message of kindness and community support. Developed in collaboration with AMV BBDO and JAA Media, the project integrates these visual elements to communicate a unified identity across the charity's outreach efforts.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Charitable Organisations
Context
Brand Film / Corporate Video
Associated creatives
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