Roberto Cavalli
Roberto Cavalli's high-octane luxury fashion campaigns, resort lookbooks and fragrance imagery
Featured Roberto Cavalli projects
This week's top Roberto Cavalli projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Roberto Cavalli · Serpentine
The Roberto Cavalli Serpentine campaign introduces the fragrance through a series of evocative, live-action sequences. Centered on the interaction between a model and a golden serpent, the commercial leans into a moody aesthetic defined by warm, amber-toned lighting and dramatic shadows. Production handled by Studio Private and Tracy Whiting Production brings a sophisticated edge to the visuals, juxtaposing the gleam of metallic snake scales against weathered wood textures. The narrative, supported by audio work from Wave Box Studios, focuses on the tactile nature of the fragrance bottle and its serpent motif within a commercial, sensual atmosphere.
Project Roberto Cavalli · Roberto Cavalli Ray Of Gold
The Roberto Cavalli 'Ray Of Gold' campaign captures the essence of luxury fashion through a series of graphic, high-contrast editorials. Photographed by Lucrezia Ganazzoli with fashion direction by Sissy Vian, the project highlights intricate radiating patterns and bold animal prints against both industrial architectural backdrops and stark, arid landscapes. The imagery leans into a moody, chiaroscuro aesthetic, utilizing both hard light and soft ambient natural light to define the sculptural silhouettes of the collection. Creative direction by Fausto Puglisi anchors the series, complemented by the editorial styling that features models Arame Sall and Melissa Hanselaar. The campaign balances clean, monochrome compositions with earthy, textured details to frame the season's bold gold, ochre, and black palette.
Project Roberto Cavalli · Pre-Fall 2025
Roberto Cavalli’s Pre-Fall 2025 fashion campaign highlights the season’s collection through a series of editorial portraits. The visuals move between intimate, refined bathroom interiors and expansive, classical outdoor settings, juxtaposing ornate textures with structured architectural elements. Photographed by Morelli Brothers, the series features model Madison Headrick styled by Silvia Gabrielli. The aesthetic leans into a rich, warm palette, emphasizing intricate patterns and statement gold accessories through a blend of editorial staging and natural light.
Project Roberto Cavalli · Roar Handbag Campaign
Roberto Cavalli presents the Roar Handbag campaign, a series of fashion visuals spotlighting the collection's signature structured silhouettes and ornamental metallic tiger-head hardware. Each execution employs a split-composition layout, pairing detailed product still lifes with model portraiture to ground the accessory within a refined, high-contrast studio aesthetic. Photographed by Mélissa De Araujo, the campaign utilises clean, high-key lighting to highlight the textures of embossed crocodile and snakeskin leathers. Art direction by Arthur Davison-Sharp and fashion styling by Mariaelena Morelli bring a polished, monochrome focus to the work, drawing attention to the brand's graphic use of sculpted gold-toned animal motifs.
Project Roberto Cavalli · LeSportsac
The collaborative campaign between Roberto Cavalli and LeSportsac blends high-fashion animal prints with utilitarian design. The fashion campaign showcases a series of structured handbags and accessories set against arid desert landscapes and weathered industrial steel frameworks. Photographer Kenneth Cappello utilizes warm natural light and an earthy palette to emphasize the collection's graphic textures. With creative direction from Fausto Puglisi and Luca Schmitz, the visual narrative incorporates a Western-inspired aesthetic, featuring model Kiddy Akita Lou throughout the editorial imagery. Hair styling by Maranda Widlund rounds out the production, which was captured using analogue film techniques.
Project Roberto Cavalli · Ray of Sea Collection
The Ray of Sea collection from Roberto Cavalli, designed by Fausto Puglisi, presents a series of luxury fashion campaign visuals that explore coastal motifs. Photographed by Kenneth Cappello, the imagery utilizes natural light to highlight the intricate teal, black, and white patterns featured across swimsuits, jumpsuits, and structured accessories. With fashion direction by Sina Braetz, the campaign anchors its aesthetic in outdoor, sun-drenched settings. The production leans into Editorial and Commercial styles, utilizing vertical compositions to emphasize the graphic elements of the apparel against sandy shorelines and evening coastal horizons. Hair styling by Maranda Widlund rounds out the production, contributing to the refined visual presentation of the collection.
Project Roberto Cavalli · Campaign eyewear 2025
Roberto Cavalli’s 2025 eyewear campaign leans into a high-contrast, editorial aesthetic, placing the focus firmly on the interplay of texture and form. The series features model Emmi Freeman, with artful fashion direction from Sissy Vian. Photographer Lucrezia Ganazzoli utilizes a clean, minimal approach, set against stark white backgrounds that accentuate the structural details of the eyewear and accompanying leather apparel. The execution relies on a monochromatic palette, utilizing low-key chiaroscuro lighting and crisp, analogue-informed compositions. Giovanni Iovino provided hair styling, while Cosetta Giorgietti oversaw makeup, emphasizing a slicked-back look and bold, dramatic features. The project was supported by casting directors Caterina Matteucci and Diego Maffezzoni.
Project Roberto Cavalli · Roberto Cavalli Digital Campaign SS 25
The Roberto Cavalli SS 25 digital campaign presents a focused look at the brand’s latest collection through a series of editorial portraits. Featuring model Bruno Bilokapa, the campaign emphasizes garment texture and fabric detail, from patterned denim sets to layered metallic accents. Photographed by Lucrezia Ganazzoli, the imagery utilizes crisp studio lighting and a clean, minimalist approach to composition. The campaign is executed across both monochrome and vibrant blue backgrounds, prioritizing a sharp, visual clarity that highlights the structural elements of the seasonal apparel.
Project Roberto Cavalli · Ray of Paradise
Roberto Cavalli presents 'Ray of Paradise,' an editorial campaign capturing the label's latest collection. The imagery, lensed by photographer Jonathan Frantini, showcases high-contrast fashion pieces against a coastal backdrop, utilizing natural light to highlight the intricate detailing of the garments. The series features oversized shield eyewear and patterned halter dresses, centralizing the graphic winged prints signature to the season. Creative execution is led by designer Fausto Puglisi, with styling by Sissy Vian.
Project Roberto Cavalli · Roberto Cavalli Resort 2027
For the Roberto Cavalli Resort 2027 collection, fashion director Sissy Vian and photographer Vito Fernicola return to the core DNA of the luxury fashion house, presenting a series of clean, studio-based portraits that lean into editorial minimalism. By stripping away complex environmental narratives in favor of a neutral grey backdrop, the imagery allows the intricate craftsmanship of the garments to take center stage. The project utilizes precise studio strobe lighting to emphasize the tactility of the collection, from shimmering white jumpsuits and crocodile-effect leather panels to the brand signature of bold animal prints layered with soft, floral graphic motifs. Model Leilani Mellor anchors these portraits with a poised, naturalistic presence, her wet-look hair styled by Kalle Eklund and refined makeup by Cosetta Giorgetti balancing the sharp, flared silhouettes of the trousers and plunging necklines. The aesthetic shift represents a commercial pivot toward high-fashion editorial clarity, where gold-toned accessories and vibrant emerald footwear provide necessary tension against the subdued palette. This campaign channels a contemporary spirit, proving that the iconic Cavalli aesthetic does not require excess to convey its inherent glamour, instead finding strength in the deliberate contrast between fluid textures and architectural tailoring. The resulting lookbook acts as a definitive study in modern resort-wear, capturing a sophisticated equilibrium that feels both fresh and unmistakably rooted in the house heritage.
Project Roberto Cavalli · Serpentine
Roberto Cavalli introduces Serpentine, a fragrance campaign captured by photographers Luigi & Iango. The creative features model Natasha Poly, set against a tactile, rustic backdrop that contrasts with the ornate details of the product design. The imagery utilizes polished beauty lighting to emphasize the textured gold serpent motifs on both the bottle and jewelry. The campaign maintains a consistent aesthetic through a vertical format, centering on the intersection of fragrance and luxury accessory design.
Project Roberto Cavalli · Fall 2023 Ad Campaign
The Roberto Cavalli Fall 2023 Ad Campaign serves as a masterclass in blending the grit of rock-and-roll culture with the refined opulence characteristic of luxury fashion houses. Under the visionary eye of creative director Fausto Puglisi, the campaign leans into a sophisticated, edgy aesthetic that feels both raw and curated. Captured by photographer Vladimir Martí, the imagery utilizes studio strobe lighting to emphasize the rich textures of leopard-print slip dresses, distressed denim, and crocodile-embossed leather accessories. Fashion director Sissy Vian and stylist Anna Castan bring a sharp, cohesive energy to the narrative, placing model Anna Kirjuskina within a recording studio environment that transforms professional audio gear into unexpected set pieces. The interplay between the sleek, tiger-hardware handbags and the chaotic backdrop of guitar amplifiers and mixing consoles creates a compelling tension, defining the collection as distinctly rebellious. Incorporating live-action techniques and classic editorial portraiture, the campaign moves beyond traditional fashion photography to tell a rhythmic, visceral story. Whether highlighting the fluid movement of semi-sheer fabrics or the structural weight of platform heels, each composition feels intentional and meticulously balanced. This project successfully channels a high-fashion, rock-inspired ethos, delivering a visual identity that is as much about the lifestyle and attitude of the Cavalli wearer as it is about the exquisite garments themselves.
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