Roberto Cavalli: Campaign eyewear 2025

Jan 2025

Roberto Cavalli’s 2025 eyewear campaign leans into a high-contrast, editorial aesthetic, placing the focus firmly on the interplay of texture and form. The series features model Emmi Freeman, with artful fashion direction from Sissy Vian. Photographer Lucrezia Ganazzoli utilizes a clean, minimal approach, set against stark white backgrounds that accentuate the structural details of the eyewear and accompanying leather apparel. The execution relies on a monochromatic palette, utilizing low-key chiaroscuro lighting and crisp, analogue-informed compositions. Giovanni Iovino provided hair styling, while Cosetta Giorgietti oversaw makeup, emphasizing a slicked-back look and bold, dramatic features. The project was supported by casting directors Caterina Matteucci and Diego Maffezzoni.

Vertical, Clean

White Seamless

Advertising Campaign