Roberto Cavalli
Roar Handbag Campaign
Brand
ProjectRoar Handbag Campaign
Date
Sep 2024
Description
Roberto Cavalli introduces the Roar handbag collection through a high-contrast fashion advertising campaign. Photographed by Mélissa De Araujo, the visuals employ a consistent diptych structure that pairs macro product stills with editorial portraits of the handbags in use. The series highlights the intricate textures of the crocodile-embossed leather and the brand's signature metallic animal hardware. Art direction by Arthur Davison-Sharp and fashion styling by Mariaelena Morelli define the project's minimalist aesthetic. Set against a clean studio backdrop, the work utilises monochrome and high-key lighting to draw focus to the sculptural details of the collection, leaning into a polished, commercial look.
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