Roberto Cavalli: Roberto Cavalli Ray Of Gold

May 2024

The Roberto Cavalli 'Ray Of Gold' campaign captures the essence of luxury fashion through a series of graphic, high-contrast editorials. Photographed by Lucrezia Ganazzoli with fashion direction by Sissy Vian, the project highlights intricate radiating patterns and bold animal prints against both industrial architectural backdrops and stark, arid landscapes. The imagery leans into a moody, chiaroscuro aesthetic, utilizing both hard light and soft ambient natural light to define the sculptural silhouettes of the collection. Creative direction by Fausto Puglisi anchors the series, complemented by the editorial styling that features models Arame Sall and Melissa Hanselaar. The campaign balances clean, monochrome compositions with earthy, textured details to frame the season's bold gold, ochre, and black palette.

Editorial, Vertical

Natural light

Advertising Campaign