Roberto Cavalli

May 2024

Roberto Cavalli’s Ray Of Gold campaign defines the luxury fashion house’s seasonal collection through a series of graphic, editorial compositions. Under the creative direction of Fausto Puglisi and fashion direction of Sissy Vian, the project leans into high-contrast aesthetics, utilizing hard light and chiaroscuro techniques to accentuate the radiating sunburst patterns and bold animal prints central to the designs. Photographed by Lucrezia Ganazzoli, the imagery alternates between moody studio portraits and stark outdoor scenes. Models Arame Sall and Melissa Hanselaar are placed against monolithic, industrial architecture and arid, rugged landscapes, creating a tension between the fluid, sculptural textiles and the raw environment. Technical execution is varied, incorporating both natural light and direct flash photography to highlight the intricate detailing of the silk garments and accessories.

Editorial, Vertical

Luxury Fashion Houses

Advertising Campaign