Rise
Featured Rise projects
This week's top Rise projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Rise · Brand Identity
The brand identity for Rise, a burgeoning player in the CPG and food and beverage sector, represents a masterclass in modern digital storytelling and product-centric design. Orchestrated by graphic designer Curtis Rayment, the project achieves a sophisticated, cohesive aesthetic that bridges the gap between physical retail packaging and a seamless e-commerce experience. The visual language relies heavily on editorial minimalism, utilizing an expansive use of negative space and a refined, muted color palette that allows the products themselves to serve as the primary focus. High-key lighting techniques and natural light treatments emphasize the liquid clarity of the beverage line, resulting in imagery that feels both sterile and invitingly fresh. The digital execution is equally deliberate, featuring a clean UI illustration style characterized by modern, sans-serif typography that reinforces the brand's identity across web and mobile interfaces. Throughout the assets, the focus remains on brand clarity, with bold wordmarks and gradient-driven packaging labels creating a rhythmic, professional presence. By stripping away extraneous noise, the design elevates the simple act of product interaction, ensuring that every touchpoint—from the mobile checkout flow to the tactical layout of nutritional infographics—feels intentional, premium, and inherently scalable within a competitive market. The result is a brand that feels both approachable and distinctively contemporary, setting a high bar for visual standards in the beverage industry.
Project Rise · Brand Identity
Rise introduces a comprehensive brand identity system characterized by a high-contrast palette and clean typography. The visual language centers on geometric sunburst motifs and bold, saturated color blocking, applied across a range of physical and digital assets including outdoor signage, packaging, and web interfaces. The project incorporates a modular graphic system that utilizes flat vector elements and minimalist layouts to maintain consistency across various touchpoints. The execution emphasizes readability and vibrant visual communication through the use of typography-led design and deliberate color pairing.
Project Rise · Brand Identity
The brand identity for Rise, a wellness and movement platform, focuses on minimalist typography and a neutral, refined palette. Developed by Gemma Mahoney, the visual language integrates custom serif letterforms with structured grids to frame categories ranging from yoga and breathwork to HIIT and strength training. The project incorporates clean layouts and tactile elements, such as debossed paper stock and high-contrast signage. Across both print and digital applications, the aesthetic leans into a calm, intentional atmosphere, utilizing soft-focus imagery and deliberate white space to support the brand's focus on mindfulness.
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