Rise

Jun 2023

The brand identity for Rise, a wellness and movement platform, centres on a clean, minimalist aesthetic. Designed by Gemma Mahoney, the visual language prioritises elegant serif typography and a neutral, muted palette to reflect the project's focus on mindfulness and physical practice. Execution across both print and digital touchpoints employs extensive negative space and structured grids. Tactile print applications, such as debossed business cards, contrast with a functional digital interface that incorporates motion-blurred imagery and slow motion video to convey fluid, intentional movement. The overall system leans into a consistent, refined design approach across web and physical collateral.

Horizontal, Clean, Minimalist, Commercial

Typography

White Seamless

Advertising Campaign