The brand identity for Rise, a wellness and movement platform, focuses on minimalist typography and a neutral, refined palette. Developed by Gemma Mahoney, the visual language integrates custom serif letterforms with structured grids to frame categories ranging from yoga and breathwork to HIIT and strength training.
The project incorporates clean layouts and tactile elements, such as debossed paper stock and high-contrast signage. Across both print and digital applications, the aesthetic leans into a calm, intentional atmosphere, utilizing soft-focus imagery and deliberate white space to support the brand's focus on mindfulness.
