Rise
Brand Identity
Brand
ProjectBrand Identity
Date
Sep 2021
Description
Rise explores its brand identity through a series of graphic design executions, emphasizing a bold, modern visual language. The project utilises high-contrast colour blocking and minimalist typography to establish a cohesive aesthetic across both digital and physical touchpoints. The visual system leans into geometric motifs, such as sunbursts and radiating lines, paired with a vibrant palette of pinks, yellows, and greens. Developed with graphic design input from Need, the work encompasses print collateral, outdoor signage, and digital interfaces, creating a consistent brand presence.
Style
Horizontal, Commercial, Graphic
Techniques
Typography
Color
Golden Yellow
Magenta
Associated creatives
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