Rise: Brand Identity
Brand
Date
Sep 2021
Description
Rise introduces a comprehensive brand identity system characterized by a high-contrast palette and clean typography. The visual language centers on geometric sunburst motifs and bold, saturated color blocking, applied across a range of physical and digital assets including outdoor signage, packaging, and web interfaces. The project incorporates a modular graphic system that utilizes flat vector elements and minimalist layouts to maintain consistency across various touchpoints. The execution emphasizes readability and vibrant visual communication through the use of typography-led design and deliberate color pairing.
Style
Horizontal, Commercial, Graphic
Techniques
Typography
Color
Magenta
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