REI

REI · 1000 Mile Dream

REI · Hello Nature

REI's Hello Nature documentary project tracks podcast host Misha Euceph as she navigates rugged terrains and explores her personal connection to the outdoors. Through a series of candid moments, the film captures the tactile reality of wilderness exploration, from setting up camp in dense forest clearings to quiet interactions with sandstone rock formations. Produced by GREATERGOOD, the piece utilizes natural light to maintain a clean, grounded aesthetic. The work captures a deliberate, documentary-style approach to storytelling, emphasizing the immersive, live-action experience of connecting with the natural world.

REI · Campingout Working

REI explores the quiet cadence of life outdoors in this campaign, Campingout Working. The narrative centres on a nocturnal campsite setting, highlighting the equipment and apparel in a solitary, nature-focused environment. With post-production and VFX handled by 9iFX Studios, the project leans into a cinematic aesthetic. The visuals utilise moody tones and natural lighting to emphasize the atmosphere of a night spent in the wilderness.

REI · #optout Color Breakdown

REI’s #optout Color Breakdown is a brand film that leans into an atmospheric, cinematic aesthetic. Captured against a backdrop of rugged mountains and dense forest, the piece uses desaturated, cool color grading to emphasize the serenity of a twilight landscape. With post-production and visual effects provided by 9iFX Studios, the project captures reflective lake vistas and glowing tents under natural light. This film serves as a showcase for outdoor adventure environments through controlled, moody visual storytelling.

REI · La Cumbre - Trailer

REI · La Cumbre

REI · We Are Nature :15

REI · Rei Co-Op Studios - "Hello, Nature Podcast" ProRes