REI: Campingout Working
Brand
Date
May 2026
Description
REI explores the quiet cadence of life outdoors in this campaign, Campingout Working. The narrative centres on a nocturnal campsite setting, highlighting the equipment and apparel in a solitary, nature-focused environment. With post-production and VFX handled by 9iFX Studios, the project leans into a cinematic aesthetic. The visuals utilise moody tones and natural lighting to emphasize the atmosphere of a night spent in the wilderness.
Style
Horizontal, Cinematic, Moody
Industries
Color
Golden Yellow
Pure White
Background
Forest
Context
Brand Film / Corporate Video
Associated creatives
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