REI
Campingout Working
Brand
ProjectCampingout Working
Date
May 2026
Description
REI explores the quiet, atmospheric side of outdoor living in the film Campingout Working. The project centers on a nighttime camping scene, leaning into cinematic composition to capture the solitude of the wilderness. With post-production and VFX handled by 9iFX Studios, the film utilizes moody lighting and a naturalistic aesthetic to emphasize the intimacy of the environment. The result is a grounded perspective on the outdoor and performance apparel category.
Style
Horizontal, Cinematic, Moody
Industries
Outdoor & Performance Apparel
Color
Golden Yellow
Pure White
Background
Forest
Context
Brand Film / Corporate Video
Associated creatives
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