REI: #optout Color Breakdown
Brand
Date
May 2026
Description
REI’s #optout Color Breakdown is a brand film that leans into an atmospheric, cinematic aesthetic. Captured against a backdrop of rugged mountains and dense forest, the piece uses desaturated, cool color grading to emphasize the serenity of a twilight landscape. With post-production and visual effects provided by 9iFX Studios, the project captures reflective lake vistas and glowing tents under natural light. This film serves as a showcase for outdoor adventure environments through controlled, moody visual storytelling.
Style
Horizontal, Cinematic, Desaturated, Cool
Techniques
Natural light, VFX / visual effects
Industries
Background
Mountain
Context
Brand Film / Corporate Video
Associated creatives
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