REI’s #optout Color Breakdown is a brand film that leans into an atmospheric, cinematic aesthetic. Captured against a backdrop of rugged mountains and dense forest, the piece uses desaturated, cool color grading to emphasize the serenity of a twilight landscape.
With post-production and visual effects provided by 9iFX Studios, the project captures reflective lake vistas and glowing tents under natural light. This film serves as a showcase for outdoor adventure environments through controlled, moody visual storytelling.
