REI
#optout Color Breakdown
Brand
Project#optout Color Breakdown
Date
May 2026
Description
REI’s #optout Color Breakdown brand film centres on the quietude of the wilderness, presenting a sequence of rugged mountain terrain, dense forests, and reflective lakeside views. The production captures the atmosphere of a twilight landscape, punctuated by the faint glow of tents positioned along the water’s edge. Technically, the project leans into a cinematic aesthetic, defined by its desaturated, cool colour palette. The integration of natural light and subtle VFX by 9iFX Studios grounds the film in an outdoor-focused narrative.
Style
Horizontal, Cinematic, Desaturated, Cool
Techniques
Natural light, VFX / visual effects
Industries
Outdoor & Adventure Sports
Background
Mountain
Context
Brand Film / Corporate Video
Associated creatives
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