REI
Hello Nature
Brand
ProjectHello Nature
Date
Jun 2026
Description
REI's Hello Nature documentary project tracks podcast host Misha Euceph as she navigates rugged terrains and explores her personal connection to the outdoors. Through a series of candid moments, the film captures the tactile reality of wilderness exploration, from setting up camp in dense forest clearings to quiet interactions with sandstone rock formations. Produced by GREATERGOOD, the piece utilizes natural light to maintain a clean, grounded aesthetic. The work captures a deliberate, documentary-style approach to storytelling, emphasizing the immersive, live-action experience of connecting with the natural world.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Outdoor & Adventure Sports
Color
Navy
Pure White
Jet Black
Background
Forest
Context
Documentary
Associated creatives
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