QuikTrip
Featured QuikTrip projects
This week's top QuikTrip projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
QuikTrip · Home Bun 1
QuikTrip · Home Bun 2
QuikTrip · Summer Job
QuikTrip masterfully captures the essence of summertime leisure in its latest campaign, Summer Job, an engaging piece of content within the CPG and Food & Beverage space. The film leans into a relatable, breezy narrative, featuring a young protagonist finding the perfect escape on a golf course while cooling down with the brand's iconic beverage. By focusing on a moment of pure, unadulterated relaxation, the production moves away from aggressive sales tactics, instead positioning the beverage as an essential companion to a carefree afternoon. Visually, the project employs a bright and casual aesthetic, utilizing live-action technique to ground the performance in a authentic, sun-drenched reality. Soft, natural lighting enhances the scene, allowing the texture of the golf course environment and the incidental details—like the scatter of golf balls and the mesh of the golf cart—to pull the viewer into the frame. With creative direction provided by the team at Laughlin Constable and expert production handled by PRETTYBIRD US, the film successfully balances brand presence with high-quality lifestyle storytelling. This approach not only highlights the product in a commercial context but does so with a lightness that feels perfectly attuned to the seasonal mood, ensuring the brand remains synonymous with the relaxed, spontaneous joy of summer outings.
QuikTrip · Spectacular Left
QuikTrip’s Spectacular Left campaign leans into high-energy motion graphics to highlight the brand's beverage offerings. The spot centers on a dynamic sequence of branded cups, utilizing a vibrant color palette and bold animation to define the visual narrative. Developed by agency Laughlin Constable with production by Midnight Snack, the project leverages a fast-paced aesthetic. The commercial uses graphic design-focused motion graphics to anchor the brand identity across the Fast Food sector.
QuikTrip · Social
QuikTrip’s social media campaign leans into high-energy visuals, utilizing fast-paced motion graphics to highlight the brand's beverage offerings. The production centers on a minimalist aesthetic, pairing a clean white backdrop with repetitive, bold typography and vibrant animated elements. Developed by agency Laughlin Constable with production by Midnight Snack, the project emphasizes a direct, graphic approach to digital advertising. The execution relies on rhythmic motion to maintain engagement across the horizontal commercial format.
QuikTrip · Lunch Break
QuikTrip’s 'Lunch Break' campaign captures a moment of respite for construction workers within a stark, rocky quarry. The narrative focuses on the rhythm of the midday pause, positioning the brand as a companion to the daily routine of tradespeople. Developed by agency Laughlin Constable with production by PRETTYBIRD US, the commercial leans into a distinct visual language. The footage employs analogue film techniques and warm color grading to achieve a nostalgic, candid aesthetic under bright, natural light.
QuikTrip · Sandwich Break
QuikTrip’s Sandwich Break campaign features a candid, live-action look at a quick refuel during a busy workday. The commercial centres on a woman in medical scrubs finding a quiet moment inside her car parked at a QuikTrip location. Shot with cinematic framing, the spot highlights the environment through clean, natural light. The production was a collaboration between the agency Laughlin Constable and the production house PRETTYBIRD US.
QuikTrip · Hose
QuikTrip explores the essence of summer refreshment in this commercial campaign, capturing candid moments of people enjoying frozen drinks. The film channels a nostalgic atmosphere through a warm color palette and a tactile retro aesthetic. Developed in collaboration with agency Laughlin Constable and produced by PRETTYBIRD US, the project utilizes live-action techniques to emphasize a relaxed, outdoor lifestyle. The imagery is defined by a distinct film grain, grounding the narrative in a sun-drenched, analogue visual language.
QuikTrip · Skaters
QuikTrip presents Skaters, a commercial campaign highlighting a convenience store setting. The project captures two young skateboarders pausing outside a storefront, featuring a naturalistic interaction between the pair against the backdrop of the building exterior. Produced by PRETTYBIRD US with agency support from Laughlin Constable, the work utilizes live-action technique and natural light to establish its aesthetic. The spot leans into an earthy color palette and cinematic framing to ground the narrative in a familiar, everyday environment.
QuikTrip · New Season Subs
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