QuikTrip

Aug 2026

QuikTrip masterfully captures the essence of summertime leisure in its latest campaign, Summer Job, an engaging piece of content within the CPG and Food & Beverage space. The film leans into a relatable, breezy narrative, featuring a young protagonist finding the perfect escape on a golf course while cooling down with the brand's iconic beverage. By focusing on a moment of pure, unadulterated relaxation, the production moves away from aggressive sales tactics, instead positioning the beverage as an essential companion to a carefree afternoon. Visually, the project employs a bright and casual aesthetic, utilizing live-action technique to ground the performance in a authentic, sun-drenched reality. Soft, natural lighting enhances the scene, allowing the texture of the golf course environment and the incidental details—like the scatter of golf balls and the mesh of the golf cart—to pull the viewer into the frame. With creative direction provided by the team at Laughlin Constable and expert production handled by PRETTYBIRD US, the film successfully balances brand presence with high-quality lifestyle storytelling. This approach not only highlights the product in a commercial context but does so with a lightness that feels perfectly attuned to the seasonal mood, ensuring the brand remains synonymous with the relaxed, spontaneous joy of summer outings.

Lifestyle, Commercial

Live-action Technique

CPG / Packaged Food, Food & Beverage