Lunch Break
ProjectLunch Break
Date
Jun 2026
Description
QuikTrip’s 'Lunch Break' campaign captures a quiet moment of respite for a crew of construction workers stationed in a remote quarry. The commercial focuses on the simple pause afforded by a snack break, set against the backdrop of heavy machinery and sun-drenched, rocky terrain. Developed by agency partner Laughlin Constable with production by PRETTYBIRD US, the film leans into a nostalgic visual language. It utilizes live-action techniques and a distinct analogue film aesthetic to ground the fast food and beverage spot in a candid, authentic tone, enhanced by warm color grading and natural lighting.
Style
Horizontal, Commercial, Warm, Nostalgic
Techniques
Analogue / film
Industries
Fast Food
Color
Camel
Jet Black
Background
Construction Site
Context
TVC / TV Commercial
Associated creatives
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