Prime Video
Prime Video's cultural campaigns, sports activations and entertainment marketing across streaming
Featured Prime Video projects
This week's top Prime Video projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Prime Video · The Summer I Turned Pretty Campaign
Prime Video presents this campaign for The Summer I Turned Pretty, a promotional effort centered on character-driven storytelling. The live-action content captures summery scenes of leisure, focusing on youth and relaxed outdoor environments. Technically defined by warm, clean color palettes and bright natural light, the visual execution employs a vertical format tailored for digital commercial viewing.
Prime Video · Brand Retainer | Whole New Persona Unlocked
Prime Video delivers a fresh brand spot, Whole New Persona Unlocked, for the streaming platform. The campaign centers on an illustrated character featuring a distinct, expressive design and an oversized, fur-trimmed uniform. Produced with Saylor, the creative utilizes clean lines and flat fills to maintain a vibrant aesthetic. The vertical video content moves through a series of rapid, dynamic poses, incorporating text overlays to highlight the project's playful animated style.
Prime Video · Brand Retainer | That'll Do
Prime Video explores content discovery in this spot from the 'That'll Do' series, a project developed by agency Saylor. The film features a protagonist within a rustic bookstore setting, discussing the search for literary material suitable for romantic comedy adaptation. Captured with a clean, live-action technique, the production prioritizes natural light to maintain a documentary-style aesthetic. The vertical format frames the dialogue-driven narrative, focusing on the intersection of media and storytelling within the streaming platform's ongoing brand retainer.
Prime Video · Brand Retainer | What Can't You Do
Prime Video explores daily lifestyle habits in this brand retainer project titled 'What Can't You Do'. The production leans into a playful tone, featuring a series of movement-based sequences captured in a domestic setting. Directed by the team at Saylor, the creative utilizes live-action techniques tailored for vertical mobile formats. The choreography and wardrobe changes frame the subject within a bright, minimalist interior space, complemented by kinetic text overlays that underscore the campaign's focus.
Prime Video · Brand Retainer | Chris, Sean, The Knicks, Need We Say More?
Prime Video brings basketball culture to the forefront in this campaign spot, featuring actors Chris and Sean from The Summer I Turned Pretty. The film captures the pair courtside at an NBA game, blending candid, off-the-cuff reactions with live match footage. Produced under a brand retainer, the piece utilizes a live-action technique to bridge the gap between scripted entertainment and sports fandom. The execution maintains a polished, cinematic aesthetic, focusing on the genuine engagement of the talent against the backdrop of the arena.
Prime Video · Brand Retainer | The Summer He Bartended
Prime Video introduces a campaign for 'The Summer He Bartended,' capturing a candid moment within a dimly lit hospitality setting. The creative direction, supported by the agency Saylor, utilizes vertical, cinematic framing to ground the narrative in an atmospheric nightlife environment. Leaning into a moody aesthetic, the live-action technique employs striking red ambient lighting to highlight the subject. The spot centres on the solitary figure of a bartender, building a focused visual identity through contrast and low-light compositions.
Prime Video · Brand Retainer | Step Into His World
Prime Video presents 'Step Into His World,' a streaming platform campaign featuring Justin Bieber. The project leans into a cinematic aesthetic, capturing the artist in a candid, nocturnal setting. Produced with agency support from Saylor, the creative direction centres on intimate, engaging moments. The live-action technique employs ambient blue lighting to define the mood throughout the horizontal video piece.
Prime Video · Brand Retainer | Always A Belieber
Prime Video features Billie Eilish in this intimate interview segment, tracing the artist’s formative musical inspirations through her childhood fandom. The production centers on a conversation in a radio studio, juxtaposing a multi-camera setup with archival concert footage and personal self-recorded clips. The project captures a candid look at personal history, utilizing live-action technique to bridge the gap between early home-video documentation and professional media. With creative direction by Saylor, the piece leans into clean, cinematic visuals to frame Eilish’s reflections on her early creative influences.
Prime Video · Brand Retainer | His Face Says It All
This split-screen commercial for Prime Video contrasts high-octane sequences from original series Invincible and The Boys. By juxtaposing animated fiery explosions with the intense, raw facial reactions of Homelander, the project underscores the dramatic scale of the streaming platform's programming. The piece employs cinematic framing and VFX to bridge the gap between animation and live-action technique, creating a cohesive narrative experience that highlights distinct character moments. This campaign was produced under the Brand Retainer initiative with creative execution by Saylor.
Prime Video · Go Full Cricket
Prime Video brings a comedic tone to its latest media and entertainment campaign, Go Full Cricket. The commercial features a stand-up performance set within a traditional club atmosphere, utilizing a moody, dimly lit stage to ground the live-action execution. Developed by the team at Leo Burnett Australia, the spot leans into a warm, classic club aesthetic. Production was handled by Rabbit, with post-production and VFX services provided by The Editors. Audio branding, including music and sound design, was managed by Mosaic Music + Sound.
Prime Video · Pat Cummins debuts his cookbook | ICC Men's T20 World Cup 2026
Prime Video marks the lead-up to the ICC Men's T20 World Cup with a commercial spot featuring cricketer Pat Cummins. The campaign leans into a culinary theme, placing the athlete in a professional kitchen environment to review a cookbook filled with cricket-inspired recipes. The project was developed by Leo Australia, with production handled by Rabbit and post-production work by The Editors. The piece utilizes live-action techniques to achieve a clean, warm aesthetic within the kitchen setting.
Prime Video · Pat Cummins hits the golf course | ICC Men's T20 World Cup 2026
Prime Video marks the lead-up to the ICC Men's T20 World Cup 2026 with a commercial spot featuring cricketer Pat Cummins. The film leans into the synergy between sports, capturing Cummins on a coastal golf course where he swaps his traditional gear for a cricket bat to strike a golf ball. Produced by Rabbit with creative work from agency Leo Australia, the project utilizes live-action technique to blend the athlete's personality with high-stakes tournament promotion. Post-production and VFX were handled by The Editors, maintaining a clean aesthetic throughout the sequence as the footage moves from the scenic fairway to active gameplay highlights.
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