Prime Video
Brand Retainer | Whole New Persona Unlocked
Brand
Date
May 2026
Description
Prime Video delivers a fresh brand spot, Whole New Persona Unlocked, for the streaming platform. The campaign centers on an illustrated character featuring a distinct, expressive design and an oversized, fur-trimmed uniform. Produced with Saylor, the creative utilizes clean lines and flat fills to maintain a vibrant aesthetic. The vertical video content moves through a series of rapid, dynamic poses, incorporating text overlays to highlight the project's playful animated style.
Style
Artistic, Vertical
Techniques
Animation
Industries
Streaming Platforms
Color
Crimson
Cream
Context
Social Media / Short Form Video
Associated creatives
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