Prime Video
Pat Cummins debuts his cookbook | ICC Men's T20 World Cup 2026
Brand
Date
Jan 2026
Description
Prime Video turns the spotlight to the ICC Men's T20 World Cup 2026 with a commercial spot featuring athlete Pat Cummins. The campaign leans into a culinary theme, placing the cricketer in a professional stainless steel kitchen to debut a cookbook centered around cricket-inspired recipes. The spot utilizes live-action technique to capture the preparation process, maintaining a warm and clean aesthetic throughout the kitchen environment. The project was developed by Leo Australia with production handled by Rabbit and post-production provided by The Editors.
Style
Horizontal, Commercial, Warm, Clean
Industries
Streaming Platforms
Color
Pure White
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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