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Prime Video

Pat Cummins debuts his cookbook | ICC Men's T20 World Cup 2026
Date

Jan 2026

Description

Prime Video turns the spotlight to the ICC Men's T20 World Cup 2026 with a commercial spot featuring athlete Pat Cummins. The campaign leans into a culinary theme, placing the cricketer in a professional stainless steel kitchen to debut a cookbook centered around cricket-inspired recipes. The spot utilizes live-action technique to capture the preparation process, maintaining a warm and clean aesthetic throughout the kitchen environment. The project was developed by Leo Australia with production handled by Rabbit and post-production provided by The Editors.

Style

Horizontal, Commercial, Warm, Clean

Industries

Streaming Platforms

Color
Pure White
Background

Commercial Kitchen

Context

TVC / TV Commercial

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