Prime Video
Pat Cummins debuts his cookbook | ICC Men's T20 World Cup 2026
Brand
Date
Jan 2026
Description
Prime Video marks the lead-up to the ICC Men's T20 World Cup with a commercial spot featuring cricketer Pat Cummins. The campaign leans into a culinary theme, placing the athlete in a professional kitchen environment to review a cookbook filled with cricket-inspired recipes. The project was developed by Leo Australia, with production handled by Rabbit and post-production work by The Editors. The piece utilizes live-action techniques to achieve a clean, warm aesthetic within the kitchen setting.
Style
Horizontal, Commercial, Warm, Clean
Industries
Streaming Platforms
Color
Pure White
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.