Prime Video
The Summer I Turned Pretty Campaign
Brand
Date
May 2026
Description
Prime Video presents this campaign for The Summer I Turned Pretty, a promotional effort centered on character-driven storytelling. The live-action content captures summery scenes of leisure, focusing on youth and relaxed outdoor environments. Technically defined by warm, clean color palettes and bright natural light, the visual execution employs a vertical format tailored for digital commercial viewing.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Streaming Platforms
Color
Sky Blue
Pure White
Crimson
Background
Outdoor Pool
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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