Perdue
Featured Perdue projects
This week's top Perdue projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Perdue · Anthem
Perdue’s Anthem campaign chronicles the lifecycle of their food production, moving through the brand's history and modern agricultural operations. The narrative stitches together archival footage, vignettes of farm life, and domestic scenes of family meal times to highlight the producer's approach to poultry farming. Developed with The VIA Agency, the commercial film features free-range chicken farming and sustainable practices in rural settings. The production leans into a nostalgic aesthetic, balancing live-action technique with natural lighting to bridge the gap between legacy farming and current day operations. Audio production for the project was provided by MAS-Music and Strategy.
Perdue · Next Best Wing
Perdue’s 'Next Best Wing' campaign leans into the authentic atmosphere of Buffalo tailgating culture, focusing on candid audience reactions to the product. The project, crafted by agency Colle McVoy, trades studio polish for a documentary aesthetic captured on location in winter conditions. The production utilizes live-action techniques, incorporating natural light and snowy, outdoor settings to frame consumer feedback. The visual execution employs an analogue film aesthetic that leans into a retro commercial style, grounding the brand activation in a familiar, real-world context.
Perdue · Ready To Eat
Perdue’s 'Ready To Eat' campaign highlights the brand's diverse range of prepared chicken products, including cutlets, nuggets, and tenders. The commercial leans into domestic life, juxtaposing narrative vignettes of family mealtime with tight, high-contrast product shots. The execution uses clean, warm lighting to emphasize the textures and golden-brown breading of the food, set against dynamic, fast-cut transitions. The creative direction, led by The VIA Agency, pairs lifestyle imagery with polished studio tabletop sequences to showcase meal preparation. Music and sound design were handled by MAS-Music and Strategy.
Perdue · No Antibiotics Ever
Perdue’s 'No Antibiotics Ever' campaign utilizes a series of comedic vignettes to communicate the brand’s commitment to poultry quality. The project features a sequence of relatable, everyday scenarios—from office conversations to domestic chaos—to ground the narrative in a contemporary aesthetic. Produced by Hummingbird Content Studio with agency support from Colle McVoy, the commercial leverages live-action techniques to maintain a clean, high-production visual style. Post-production efforts from Cutters Studios and Volt Studios, paired with sound design from New Math Music, round out this broadcast-ready digital asset.
Perdue · The Faux Fireplace
Perdue presents The Faux Fireplace, a holiday-themed commercial that highlights the brand’s whole roasted chicken in a seasonal, domestic environment. Developed by agency Colle McVoy, the film focuses on a golden chicken rotating on a spit within a brick fireplace hearth. The production leans into a warm aesthetic, utilizing live-action technique to capture the meal against a backdrop of holiday garlands and glowing decor. The spot highlights the product within a cozy, festive context.
Perdue · Chiclucken
Perdue presents 'Chiclucken,' a commercial spot centered on the preparation and service of a holiday poultry dish. The film highlights the festive presentation of a roast as a table centerpiece, surrounded by evergreen accents and warm, seasonal decor. Produced by the creative team at Colle McVoy, the production utilizes live-action technique and warm, low-key lighting to establish an intimate atmosphere. The visual execution emphasises tactile details of the tablescape and food styling within a traditional holiday dining environment.
Perdue · No Jokes
For their latest campaign, Perdue presents 'No Jokes,' a commercial spot centered on casual, domestic interaction. The piece unfolds in a warm living room, focusing on a conversational exchange between two men, punctuated by the presence of Perdue Air Fryer Ready Crispy Wings. Developed by Colle McVoy, the project utilizes live-action technique to achieve a clean, natural aesthetic. The production leans into a warm lighting palette to ground the domestic setting, maintaining a lighthearted tone throughout the spot.
Perdue · Monologue
Perdue presents 'Monologue,' a commercial campaign created by agency Colle McVoy. The spot features a conversational, direct-to-camera performance centered on the ease of preparing air fryer ready crispy wings within a residential setting. Set in a contemporary kitchen and living area, the film utilizes warm atmospheric lighting to highlight the product in use. The production leans into a live-action technique to showcase the product's place in daily routines, utilizing a palette of rich wood textures and interior greenery to ground the commercial in a domestic environment.
Perdue · Manager
Perdue’s Manager commercial leans into a domestic interior setting, centering on a conversational exchange between two characters within a modern home. Captured through live-action technique, the project maintains a warm aesthetic that prioritizes a clean, approachable visual style. Developed by Colle McVoy, the film features two individuals in a living room environment, focusing on their interaction. The production utilizes high-key warm lighting to establish a grounded, intimate atmosphere.
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