Perdue’s Anthem campaign chronicles the lifecycle of their food production, moving through the brand's history and modern agricultural operations. The narrative stitches together archival footage, vignettes of farm life, and domestic scenes of family meal times to highlight the producer's approach to poultry farming.
Developed with The VIA Agency, the commercial film features free-range chicken farming and sustainable practices in rural settings. The production leans into a nostalgic aesthetic, balancing live-action technique with natural lighting to bridge the gap between legacy farming and current day operations. Audio production for the project was provided by MAS-Music and Strategy.
