Perdue presents The Faux Fireplace, a holiday-themed commercial that highlights the brand’s whole roasted chicken in a seasonal, domestic environment. Developed by agency Colle McVoy, the film focuses on a golden chicken rotating on a spit within a brick fireplace hearth.
The production leans into a warm aesthetic, utilizing live-action technique to capture the meal against a backdrop of holiday garlands and glowing decor. The spot highlights the product within a cozy, festive context.
