Perdue: Next Best Wing
Brand
Date
Feb 2026
Description
Perdue’s 'Next Best Wing' campaign leans into the authentic atmosphere of Buffalo tailgating culture, focusing on candid audience reactions to the product. The project, crafted by agency Colle McVoy, trades studio polish for a documentary aesthetic captured on location in winter conditions. The production utilizes live-action techniques, incorporating natural light and snowy, outdoor settings to frame consumer feedback. The visual execution employs an analogue film aesthetic that leans into a retro commercial style, grounding the brand activation in a familiar, real-world context.
Style
Horizontal
Techniques
Natural light
Industries
Color
Beige
Associated creatives
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