Perdue’s 'Next Best Wing' campaign leans into the authentic atmosphere of Buffalo tailgating culture, focusing on candid audience reactions to the product. The project, crafted by agency Colle McVoy, trades studio polish for a documentary aesthetic captured on location in winter conditions.
The production utilizes live-action techniques, incorporating natural light and snowy, outdoor settings to frame consumer feedback. The visual execution employs an analogue film aesthetic that leans into a retro commercial style, grounding the brand activation in a familiar, real-world context.
