Perdue
Next Best Wing
Brand
ProjectNext Best Wing
Date
Feb 2026
Description
Perdue’s Next Best Wing campaign captures the candid reactions of football fans during a snowy tailgate in Buffalo, New York. The project leans into a documentary-style approach, utilizing handheld footage and natural light to frame genuine interactions as participants sample the product. Produced by Colle McVoy, the creative execution prioritizes an authentic, live-action atmosphere. By positioning the brand within a relatable social setting, the work uses a humorous tone and retro-inspired visual texture to ground the consumer experience in a real-world, outdoor environment.
Style
Horizontal
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Beige
Associated creatives
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