Pepsi Max
Featured Pepsi Max projects
This week's top Pepsi Max projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Pepsi Max · The Choice - Super Bowl Ad
Pepsi Max presents 'The Choice,' a spot produced for the Super Bowl featuring a mix of live-action and digital character work. The narrative follows a polar bear navigating two distinct environments, shifting from a minimalist studio setting to a comedic therapy session. The project leans into professional cinematic lighting and detailed fur textures, with VFX integration serving as the backbone for the character performance. The creative development was led by PepsiCo Content Studio and BBDO Worldwide, with production handled by hungryman US and post-production by Framestore - New York.
Pepsi Max · The Choice - Super Bowl Teaser
Pepsi Max presents a teaser for its upcoming Super Bowl campaign, The Choice, a commercial spot that leans into the brand's history with blind taste tests. The film centers on a clean, minimalist aesthetic, utilizing bright commercial lighting and live-action technique to frame the narrative. The project, produced by hungryman with creative agency BBDO New York, features a stark, white-room setting where product placement is juxtaposed with a blindfolded polar bear. The edit focuses on high-contrast visuals and bold typography to engage viewers.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
