Pepsi Max
The Choice - Super Bowl Teaser
Brand
Date
Jan 2026
Description
Pepsi Max presents a teaser campaign ahead of the Super Bowl, introducing a narrative centered on blind taste testing. The commercial spot captures a minimalist aesthetic through its staging of product cans within a high-key, bright environment, utilising a clean, live-action technique to deliver its messaging. The production was led by creative agency BBDO New York with production services provided by hungryman, maintaining a consistent commercial visual language throughout the sequence.
Style
Horizontal, Commercial, Clean
Industries
Beverages
Event
Super Bowl
Color
Jet Black
Crimson
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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