Pepsi Max: The Choice - Super Bowl Teaser
Brand
Date
Jan 2026
Description
Pepsi Max presents a teaser for its upcoming Super Bowl campaign, The Choice, a commercial spot that leans into the brand's history with blind taste tests. The film centers on a clean, minimalist aesthetic, utilizing bright commercial lighting and live-action technique to frame the narrative. The project, produced by hungryman with creative agency BBDO New York, features a stark, white-room setting where product placement is juxtaposed with a blindfolded polar bear. The edit focuses on high-contrast visuals and bold typography to engage viewers.
Style
Horizontal, Commercial, Clean
Industries
Event
Super Bowl
Color
Jet Black
Crimson
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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