Pepsi Max
The Choice - Super Bowl Ad
Brand
ProjectThe Choice - Super Bowl Ad
Date
Jan 2026
Description
Pepsi Max presents 'The Choice,' a spot produced for the Super Bowl featuring a mix of live-action and digital character work. The narrative follows a polar bear navigating two distinct environments, shifting from a minimalist studio setting to a comedic therapy session. The project leans into professional cinematic lighting and detailed fur textures, with VFX integration serving as the backbone for the character performance. The creative development was led by PepsiCo Content Studio and BBDO Worldwide, with production handled by hungryman US and post-production by Framestore - New York.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Beverages
Color
Pure White
Background
White Seamless
Context
TVC / TV Commercial
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