Pepsi Max
The Choice - Super Bowl Ad
Jan 2026
Pepsi Max presents a high-production beverage campaign titled 'The Choice,' developed for the Super Bowl. The spot transitions from a minimalist studio environment to an office setting, utilizing advanced CGI integration to bring its lead character—a polar bear—into a comedic therapy session. The project demonstrates technical precision, relying on detailed VFX and professional cinematic lighting to bridge the gap between the character's physical presence and the interior environment. The campaign was brought to life through a collaborative effort between PepsiCo Content Studio and BBDO Worldwide, with production handled by hungryman US and post-production by Framestore New York.
Horizontal, Cinematic, Clean
VFX / visual effects
Beverages
White Seamless
TVC / TV Commercial
