Pepsi Zero

Aug 2026

When Pepsi Zero took to the stage for its high-stakes Super Bowl spot, the result was a masterclass in blending live-action performance with cutting-edge digital craftsmanship. The project centers on the character of Gavin, a polar bear whose surprisingly human charm relied on a complex production pipeline that prioritized seamless integration. By utilizing a comprehensive VFX breakdown, the production highlights the iterative journey from raw motion-capture performances to the final, hyper-realistic CGI fur rendering. The commercial, helmed by the creative team at BBDO New York, leans into a clinical aesthetic, utilizing a clean, modern, white studio space that allows the character work to take center stage without distraction. This choice of environment serves as a stark, minimalist backdrop that amplifies the technical sophistication of the 3D render and VFX work executed by Framestore. As the film progresses, the viewer sees the transformation from point clouds and wireframe data to the final polished animation, emphasizing the interplay between light and texture. With additional post-production expertise from Company 3, the final output feels both grounded and fantastical. Ultimately, the spot stands as a polished example of modern commercial storytelling, proving that even a product-focused beverage campaign can achieve remarkable emotional resonance through disciplined post-production, precise motion graphics, and a commitment to character-driven visual effects.

Lifestyle, Commercial, Clean

3D render / CGI, VFX / visual effects, Motion Graphics

Beverages, Food & Beverage