Paspaley

Paspaley · Muse

The Muse project for Paspaley is a jewellery campaign that balances high-contrast monochrome portraiture with bold, graphic product still life imagery. Art directed by Justin Woo and photographed by Nicole Bentley, the work leans into a clean, minimalist aesthetic to spotlight the lustre of pearl and diamond-set accessories. The campaign utilizes a consistent diptych format that juxtaposes editorial black-and-white portraits with vibrant, yellow-backed product shots. By employing low-key chiaroscuro lighting, the imagery emphasizes the fine textures and metallic reflections of the jewellery against the stark geometry of the studio sets.

Paspaley · Kimberley

The Kimberley project for Paspaley is a high-end fashion campaign that translates the luxury of South Sea pearls into a rugged, coastal narrative. Photographed by Nick Leary, the series shifts away from traditional studio settings, opting instead for the raw, expansive textures of beachside terrain and rocky shorelines. Featuring fashion styling by Nichhia Wippell, the editorial relies on a clean, aspirational aesthetic that balances structured resort wear with the organic, lustrous forms of layered jewellery. The execution leans heavily into a warm, natural light palette, utilising the golden hour to accentuate skin tones and the depth of the ocean backdrop. With hair by Richard Kavanagh and make-up by Victoria Baron, the styling emphasises a raw, natural finish, often featuring wet-look hair and dewy skin to mirror the environment. The result is a series of commercial and editorial portraits defined by a sense of scale, utilising analogue film techniques to capture an intimate interplay between the jewellery and the elements.

Paspaley · November 2024

Paspaley · Moonlight

Paspaley presents Moonlight, a jewellery campaign that centres on the lustre of pearls against serene coastal backdrops. The project features a series of portraits and editorial shots captured outdoors under both twilight and overcast daylight conditions. The campaign was directed by Lester Jones and Justin Woo, with photography by Nick Leary. Creative direction was led by Gen Hoey, with fashion styling by Pip Moroney, hair styling by Richard Kavanagh, and makeup by Nadine Monley. The production was managed by Clockwork Films, with producers Whitney Howthorn and Rosie Parker. The visual narrative leans into moody and clean aesthetic techniques.

Paspaley · Behind The Lens

Paspaley explores the intersection of narrative and aesthetic in the cinematic short film, Behind The Lens. The project leans into a moody, atmospheric tone, utilizing dramatic framing and warm color palettes to anchor the sequence. Produced by Rabbit and Stink Films with creative direction by Special Group Sydney, the film centers on a dialogue-driven encounter. The live-action technique emphasizes character detail through precise camera positioning, contrasting natural textures like thatched backgrounds with sharp, deliberate compositions.