Paspaley
Muse
Dec 2014
For its Muse project, Paspaley channels a sophisticated, high-contrast aesthetic that bridges editorial portraiture with minimalist product photography. Led by creative director Justin Woo and photographer Nicole Bentley, the campaign employs a recurring diptych structure that balances intimate, monochrome character studies with sharp, color-blocked still lifes. Utilizing a palette of low-key chiaroscuro lighting, the imagery highlights the luster of the jewellery, ranging from classic white pearls to dark gemstones and pavé-set diamonds. The execution frequently relies on bold geometric backgrounds in vibrant yellow to provide a clean, modern anchor for the intricate textures of the pieces.
Commercial, Monochrome, Clean, Vertical
Jewellery
White Seamless
Advertising Campaign
