Paspaley: Muse

Dec 2014

The Muse project for Paspaley is a jewellery campaign that balances high-contrast monochrome portraiture with bold, graphic product still life imagery. Art directed by Justin Woo and photographed by Nicole Bentley, the work leans into a clean, minimalist aesthetic to spotlight the lustre of pearl and diamond-set accessories. The campaign utilizes a consistent diptych format that juxtaposes editorial black-and-white portraits with vibrant, yellow-backed product shots. By employing low-key chiaroscuro lighting, the imagery emphasizes the fine textures and metallic reflections of the jewellery against the stark geometry of the studio sets.

Commercial, Clean

Advertising Campaign