Panadol Extra
Featured Panadol Extra projects
This week's top Panadol Extra projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Panadol Extra · I HAVE PLANS
Panadol Extra explores the intersection of comedy and digital communication in the campaign 'I Have Plans.' Developed by VML Dubai and What If, the project moves through a series of vignettes centered on the everyday tension of modern relationship scenarios. The execution relies on a distinct retro visual identity, utilizing desaturated tones and a high-contrast red backdrop. The work incorporates layered visual exposures and on-screen interface elements to frame the narrative, emphasizing a live-action technique that blends performance with rhythmic, comedic musical elements.
Panadol Extra · MAMA'S BOY
Panadol Extra explores comedic scenarios in this vertical commercial spot titled MAMA'S BOY. Developed by VML Dubai and What If, the project utilises a live-action technique to capture a lighthearted exchange between two performers. The aesthetic leans into a clean, minimalist visual language, featuring expressive close-ups set against a solid pink backdrop. Overlaid text messaging graphics help pace the narrative, grounding the humorous tone within a contemporary digital-first format.
Panadol Extra · I MOVED ON
Panadol Extra explores the narrative of moving forward in this vertical commercial spot titled I Moved On. Developed by the team at VML Dubai, the project shifts away from standard product framing to incorporate a musical performance set against a minimalist, high-contrast backdrop. The execution relies on a distinct retro aesthetic, utilizing soft lighting and live-action techniques to build the sequence. The visual composition integrates graphic messaging elements, such as text-based chat bubbles, which appear alongside the performances to establish a rhythmic, humorous tone throughout the video.
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