Panadol Extra
I MOVED ON
Brand
ProjectI MOVED ON
Date
Feb 2025
Description
Panadol Extra’s latest commercial, 'I Moved On,' produced by agency VML Dubai, employs a lighthearted musical performance to connect with viewers. The vertical commercial leans into a retro aesthetic, utilizing a minimalist red backdrop and soft lighting to frame the two protagonists as they sing through their experiences. The creative direction incorporates dynamic live-action technique elements, punctuated by on-screen messaging that visualizes digital break-up conversations. This production from What If focuses on a rhythmic, performance-based narrative that maintains high visibility for the brand across the vertical format.
Style
Humorous, Vertical, Commercial, Retro
Industries
Cosmetics
Color
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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