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Panadol Extra: I MOVED ON

Date

Feb 2025

Description

Panadol Extra explores the narrative of moving forward in this vertical commercial spot titled I Moved On. Developed by the team at VML Dubai, the project shifts away from standard product framing to incorporate a musical performance set against a minimalist, high-contrast backdrop. The execution relies on a distinct retro aesthetic, utilizing soft lighting and live-action techniques to build the sequence. The visual composition integrates graphic messaging elements, such as text-based chat bubbles, which appear alongside the performances to establish a rhythmic, humorous tone throughout the video.

Style

Humorous, Vertical, Commercial, Retro

Industries
Color
Pure White
Background

Solid Colour

Context

TVC / TV Commercial

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