Panadol Extra explores the intersection of comedy and digital communication in the campaign 'I Have Plans.' Developed by VML Dubai and What If, the project moves through a series of vignettes centered on the everyday tension of modern relationship scenarios.
The execution relies on a distinct retro visual identity, utilizing desaturated tones and a high-contrast red backdrop. The work incorporates layered visual exposures and on-screen interface elements to frame the narrative, emphasizing a live-action technique that blends performance with rhythmic, comedic musical elements.
