Panadol Extra: I HAVE PLANS
Brand
Date
Feb 2025
Description
Panadol Extra explores the intersection of comedy and digital communication in the campaign 'I Have Plans.' Developed by VML Dubai and What If, the project moves through a series of vignettes centered on the everyday tension of modern relationship scenarios. The execution relies on a distinct retro visual identity, utilizing desaturated tones and a high-contrast red backdrop. The work incorporates layered visual exposures and on-screen interface elements to frame the narrative, emphasizing a live-action technique that blends performance with rhythmic, comedic musical elements.
Style
Humorous, Vertical, Commercial, Desaturated, Retro
Industries
Color
Burgundy
Burnt Orange
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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