Panadol Extra

I HAVE PLANS

Brand

Date

Feb 2025

Description

Panadol Extra explores the tension of modern dating in 'I Have Plans,' a vertical campaign video that leans into humorous musical performance. The project features a series of comedic vignettes centered on two individuals navigating relationship dynamics through digital communication. Developed by VML Dubai and What If, the spot utilizes a retro-styled aesthetic with a bold, solid red backdrop. The production incorporates layered visual exposures and on-screen text bubble interfaces to frame the narrative, maintaining a consistent desaturated visual tone throughout the live-action execution.

Style

Humorous, Vertical, Commercial, Desaturated, Retro

Industries

Cosmetics

Color

Burgundy

Burnt Orange

Background

Solid Colour

Context

TVC / TV Commercial