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Panadol Extra

MAMA'S BOY
ProjectMAMA'S BOY
Date

Feb 2025

Description

Panadol Extra’s latest project, MAMA'S BOY, is a vertical commercial campaign that leans into a comedic narrative style. Produced by VML Dubai and What If, the work centers on a series of expressive exchanges between a young man and woman. The execution relies on a clean, bright aesthetic against a solid pink backdrop. Integrated text messaging graphics frame the dialogue, anchoring the project within its digital-first commercial format.

Style

Humorous, Vertical, Commercial, Clean

Industries

Beverages

Color
Jet Black
Background

Solid Colour

Context

TVC / TV Commercial

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