Panadol Extra
MAMA'S BOY
Brand
ProjectMAMA'S BOY
Date
Feb 2025
Description
Panadol Extra’s latest project, MAMA'S BOY, is a vertical commercial campaign that leans into a comedic narrative style. Produced by VML Dubai and What If, the work centers on a series of expressive exchanges between a young man and woman. The execution relies on a clean, bright aesthetic against a solid pink backdrop. Integrated text messaging graphics frame the dialogue, anchoring the project within its digital-first commercial format.
Style
Humorous, Vertical, Commercial, Clean
Industries
Beverages
Color
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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