Panadol Extra: MAMA'S BOY
Brand
Date
Feb 2025
Description
Panadol Extra explores comedic scenarios in this vertical commercial spot titled MAMA'S BOY. Developed by VML Dubai and What If, the project utilises a live-action technique to capture a lighthearted exchange between two performers. The aesthetic leans into a clean, minimalist visual language, featuring expressive close-ups set against a solid pink backdrop. Overlaid text messaging graphics help pace the narrative, grounding the humorous tone within a contemporary digital-first format.
Style
Humorous, Vertical, Commercial, Clean
Industries
Color
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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