Nintendo brings gaming into the arena with 'Run This House,' a commercial campaign showcasing the interactive potential of its active video game titles. The film moves between a tunnel entrance, a glowing sports field, and a tennis court to emphasize physical engagement with motion controls.
Produced with creative direction from Deutsch LA, the spot utilizes live-action technique and drone footage to capture a high-energy atmosphere. The production features sound design and music curation by MAS-Music and Strategy to underscore the motion-heavy gameplay.
