Nintendo, Nickelodeon Kid's Choice Awards: Underground Club
Date
Sep 2023
Description
Nintendo and Nickelodeon Kid's Choice Awards join forces in this commercial campaign titled Underground Club. The project highlights a playful atmosphere, bridging live-action performance with the distinct aesthetic of video gaming. Featuring a dynamic set design, the production transitions between a vibrant orange interior and a neon-lit subterranean club environment. The narrative leans into high-energy interactions, centered around a signature green pipe prop, while incorporating vivid lighting and digital gameplay elements. Post production and VFX were handled by STUCK IN MOTION.
Style
Horizontal, Commercial, Playful, Neon
Industries
Color
Jet Black
Forest Green
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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