Nintendo: School's Out
Brand
Date
May 2025
Description
Nintendo’s School’s Out campaign for the video games sector captures the transition from structured classroom environments to recreational freedom. The live-action project utilizes a documentary-style approach, focusing on observational moments through clean, natural light to depict a shift in student atmosphere. Developed by agency Leo Burnett Chicago, the film transitions from bustling city exteriors into a detailed school setting. The production team, including IDENTITY, maintains a grounded aesthetic, utilizing nostalgic framing to define the narrative shift.
Style
Documentary, Horizontal, Clean, Nostalgic
Techniques
Natural light
Industries
Color
Pure White
Beige
Background
Office
Context
TVC / TV Commercial
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