Nespresso
Nespresso's cinematic coffee campaigns, global product films and festive spots
Featured Nespresso projects
This week's top Nespresso projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nespresso · Ispirazione Italiana
Nespresso explores the heritage and urban landscape of Italy in the Ispirazione Italiana project. The campaign utilizes expansive drone footage to traverse historic city skylines and tiled rooftops, framing the brand within the architectural context of the region. Developed in partnership with Hogarth Worldwide, the production features cinematic action sequences that capture the movement of urban environments. Scenari Production handled the production, while Rabbit provided representation for the creative execution.
Nespresso · Reviving Origins
Nespresso's Reviving Origins initiative documents long-term coffee farming recovery efforts in Puerto Rico. Featuring George Clooney and Lin-Manuel Miranda, the film examines the agricultural impact of hurricane devastation on local plantations and the subsequent investment required to restore crops. The documentary-style production employs natural light and intimate, live-action interviews with local farmers to detail the region's agricultural rebuilding. The narrative blends aerial cinematography of hillside plantations with archival footage to trace the recovery process.
Nespresso · The Great Coffee Heist
Nespresso presents The Great Coffee Heist, a commercial campaign that frames the coffee experience through a high-stakes, cinematic mystery narrative. Set aboard a moving vintage train under the cover of night, the film leans into a moody atmosphere to build suspense. Directed with a strong focus on action, the piece utilizes split-screen sequences to contrast a figure traversing the train roof with the quiet tension inside a passenger cabin. The production balances theatrical pacing with live-action techniques to emphasize the narrative elements of the story.
Nespresso · Unforgettable Christmas Moments
Nespresso presents their 'Unforgettable Christmas Moments' campaign, a holiday-themed commercial featuring David Beckham. The narrative focuses on the ritual of coffee preparation, contrasting warm, intimate interior scenes with the cool, atmospheric tones of a winter landscape. Developed by Studio 99 / DB Ventures, the film employs cinematic lighting and deliberate pacing to capture its seasonal setting. Production was handled by Dais Studio, with post-production and VFX services provided by Jakob Thorhallsson and Rascal. The commercial highlights high-contrast visual transitions, utilizing live-action technique to ground the holiday imagery.
Nespresso · Tomorrow FRANK
Nespresso's Tomorrow FRANK campaign centers on a communal gathering set within a glass-walled greenhouse. The live-action spot features a group of friends interacting and preparing coffee, emphasizing the social aspects of the brand's offerings through intimate scenes. Produced by Bodacious, the film leans into a cinematic aesthetic defined by soft atmospheric fog and warm natural light. The visual narrative is anchored by detailed shots of coffee preparation and capsules, maintaining a clean, organic tone throughout the production.
Nespresso · Cafe De Cuba :15
Nespresso presents a 15-second commercial spot, 'Cafe De Cuba,' focusing on the product design of their coffee machine. The project leans into a rich burgundy color palette, positioning the unit against a backdrop of deep red draped curtains and vintage props. The commercial utilizes a live-action technique to document the machine as it sits on a cylindrical pedestal. Atmospheric lighting creates a warm aesthetic, punctuated by the movement of white curtains in the frame. The sequence concludes with a subtle interaction as a hand retrieves a finished cup from the machine. The creative execution was led by agency 360i, with audio production by MAS-Music and Strategy.
Nespresso · Melozio :15
Nespresso's Melozio :15 campaign highlights the balance of their signature coffee blend through a series of stylized, studio-based vignettes. The spot moves from a textured, gold-curtained backdrop to a minimal white environment populated by sculptural forms and decorative elements. Developed by agency 360i, the project leverages clean art direction and 3D render / CGI techniques to frame the product brewing process. The commercial spot is underscored by sound design from MAS-Music and Strategy, maintaining a horizontal format throughout the 15-second execution.
Nespresso · Melozio 30
Nespresso's campaign for the Vertuo system, titled Melozio 30, centers on the craft of coffee preparation through a series of stylized vignettes. The film utilizes a rotating product display to highlight individual coffee capsules, framed against a diverse array of textured backdrops ranging from gold drapery and floating paper elements to neon-lit environments and organic wood fragments. Developed in collaboration with agency 360i, the project employs clean, high-contrast cinematography to emphasize the Vertuo system's aesthetic. The execution integrates 3D render / CGI elements with precise motion graphics and typography to transition between vignettes, while music and sound design by MAS-Music and Strategy provide a rhythmic backing to the product-focused visuals.
Nespresso · Fortado :15
This fifteen-second commercial for Nespresso showcases the Fortado coffee blend, centering on a sleek machine and capsule arrangement within a minimalist studio environment. The production utilizes live-action technique alongside precise VFX to feature dynamic, metallic spheres that interact with the product framing. The monochrome aesthetic leverages high-contrast lighting to highlight refined surface textures, complemented by bold typographic overlays. The project was developed in collaboration with agency 360i, with music and sound design provided by MAS-Music and Strategy.
Nespresso · Chiaro :15
Nespresso's Chiaro :15 spot highlights the double espresso experience through a minimalist visual narrative. The 15-second commercial focuses on the tactile nature of the product, utilizing a 3D render / CGI approach to capture floating wood fragments and fluid coffee pours. The film leans into earthy brown tones and warm, clean lighting to establish the identity of the Chiaro capsule. With agency support from 360i and sound design by MAS-Music and Strategy, the production centers on elevated product styling and motion graphics to showcase the coffee machine and its output.
Nespresso · Diavolitto :15
Nespresso presents a 15-second commercial spot for its Diavolitto coffee capsule and machine. The project captures the product on a cylindrical blue pedestal, framed by a dark, textured backdrop and active white neon lighting. The film utilizes a combination of 3D render and CGI elements alongside live-action footage. With a cool color palette and modern studio lighting, the presentation highlights the espresso product in a high-contrast environment. Creative development was led by the agency 360i, with music and sound design provided by MAS-Music and Strategy.
Nespresso · Alto :15
Nespresso's Alto :15 commercial spot presents a surreal, monochromatic green world featuring a series of oversized objects, including a giant playing card, a large pencil, and exaggerated eyeglasses. The project centers on the Nespresso machine placed atop a pedestal, where a live-action hand reaches in to retrieve a glass of coffee. Developed by agency 360i, the project blends 3D render / CGI environments with live-action techniques to achieve its distinct visual scale. The production is rounded out by music and sound design by MAS-Music and Strategy, contributing to the overall cinematic atmosphere.
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