Nespresso's Chiaro :15 spot highlights the double espresso experience through a minimalist visual narrative. The 15-second commercial focuses on the tactile nature of the product, utilizing a 3D render / CGI approach to capture floating wood fragments and fluid coffee pours.
The film leans into earthy brown tones and warm, clean lighting to establish the identity of the Chiaro capsule. With agency support from 360i and sound design by MAS-Music and Strategy, the production centers on elevated product styling and motion graphics to showcase the coffee machine and its output.
