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Nespresso: Melozio 30

Date

Dec 2025

Description

Nespresso's campaign for the Vertuo system, titled Melozio 30, centers on the craft of coffee preparation through a series of stylized vignettes. The film utilizes a rotating product display to highlight individual coffee capsules, framed against a diverse array of textured backdrops ranging from gold drapery and floating paper elements to neon-lit environments and organic wood fragments. Developed in collaboration with agency 360i, the project employs clean, high-contrast cinematography to emphasize the Vertuo system's aesthetic. The execution integrates 3D render / CGI elements with precise motion graphics and typography to transition between vignettes, while music and sound design by MAS-Music and Strategy provide a rhythmic backing to the product-focused visuals.

Style

Horizontal, Commercial, Warm, Clean

Techniques

3D render / CGI

Industries
Background

Set-dressed

Context

TVC / TV Commercial

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