Nespresso: Melozio 30
Dec 2025
Nespresso's campaign for the Vertuo system, titled Melozio 30, centers on the craft of coffee preparation through a series of stylized vignettes. The film utilizes a rotating product display to highlight individual coffee capsules, framed against a diverse array of textured backdrops ranging from gold drapery and floating paper elements to neon-lit environments and organic wood fragments. Developed in collaboration with agency 360i, the project employs clean, high-contrast cinematography to emphasize the Vertuo system's aesthetic. The execution integrates 3D render / CGI elements with precise motion graphics and typography to transition between vignettes, while music and sound design by MAS-Music and Strategy provide a rhythmic backing to the product-focused visuals.
Horizontal, Commercial, Warm, Clean
3D render / CGI
Set-dressed
TVC / TV Commercial