Murphy's Naturals
Featured Murphy's Naturals projects
This week's top Murphy's Naturals projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Murphy's Naturals · Screentime vs Greentime
Murphy's Naturals explores the balance between digital habits and outdoor activity in their latest commercial, Screentime vs Greentime. Developed in partnership with agency Fitzco, the project uses a direct-to-camera approach to highlight the contrast between indoor settings and residential yard environments. The film features a protagonist dressed in a scout-inspired uniform, guiding the viewer through the narrative. Executed with a live-action technique, the production maintains a warm visual tone throughout the spot.
Murphy's Naturals · Scrolling Alert
Murphy’s Naturals explores the intersection of digital fatigue and outdoor living in its latest commercial, Scrolling Alert. Developed by agency Fitzco, the vertical video utilizes kinetic motion graphics to deliver a sharp, text-heavy narrative focused on the impact of excessive screen time. The project maintains a clean aesthetic, leveraging high-contrast typography against a monochromatic background to drive engagement. The sequence concludes with a product reveal, grounding the digital-first creative in the brand’s physical mosquito repellent incense and spray offerings.
Murphy's Naturals · The Signs
Murphy’s Naturals tackles digital exhaustion in this awareness campaign, The Signs. Developed with creative agency Fitzco, the project features a park ranger character providing a humorous, educational guide to identifying the symptoms of screen fatigue. The spot utilizes a live-action technique, captured with polished, natural light to maintain an informative tone. Set against an outdoor landscape, the narrative frames common digital stressors as if they were trail markers for the modern era.
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